Writen by Mike McDaniel
The business books at the library and book stores fill many shelves. Some authors tend to run a little long at the keyboard. There is one voice that stands out from the crowd, Mark McCormack.
Mark McCormack is the founder of the International Management Group (IMG) and was the guy who became Arnold Palmer's agent in 1959. At the time, although enormously successful and popular, Palmer had only one endorsement deal - with Heinz for $500 a year (and as much ketchup as he wanted).
Mark and Arnie's simple handshake agreement changed the world of sports forever. Stick with me, this is NOT about sports.
It wasn't long before McCormack had signed two other rising stars Gary Player and Jack Nicklaus. McCormack didn't limit himself to golf. In 1968, he signed his first tennis player, Australia's Rod Laver as well as representing athletes from football, rugby, cricket, motor racing and a host of other sports.
McCormack's company, International Management Group or IMG, became the biggest name in corporate sport and moved beyond sports, managing former Presidents and Prime Ministers, Pope John Paul II and even represented the Nobel Peace Prize.
There is more to the sports business than knowing how to swing a golf club or how tight to string a tennis racket. Mark McCormack began sharing his common sense approach to business in 1984, when he wrote "What They Don't Teach You at Harvard Business School" a book that spent twenty-one weeks at the top of the New York Times bestseller list.
He followed it with "What They STILL Don't Teach You at Harvard Business School" and recorded both of them on audio cassette.
These are not sports books but essential, down to earth, common sense, get-a-grip business advice books. Reading them is great, but listening to them on audio cassette, read by Mark himself is an even bigger treat. McCormack is one of the most plain-speaking and credible business teachers we have, and he comes across especially well in this relaxed studio recording.
Though Mark's principles are powerful, he's a humble teacher for someone at his level. His delivery is so understated you will discover the value of his ideas naturally rather than having to work around an overzealous sales pitch. Listening to Mark's unassuming voice, with no airs, is like having an understanding business partner in the seat next to you as you drive down the road.
Mark died in May of 2003 but his words and ideas will help generations to come. You can find his stuff in almost any library and many libraries have the audio books, too. A quick look at Half.com will find most of his audios in like new condition for a fraction of the cost.
Many times you will be given a choice of Mark's audio books, abridged or unabridged. For years I didn't much care one way or another until I listened to Stephen King on CD telling me why I should only choose unabridged. Sure it takes longer, but you get the drift of the author's thoughts entirely, not just some of them chosen by an unseen editor. Chose unabridged and go the extra mile is possible.
Here is a partial list of audio books and CD's by Mark McCormack that I highly recommend
What They Don't Tech You at the Harvard Business School
What They STILL Don't Tech You at the Harvard Business School
On Selling
On Communicating
On Managing
On Getting Organized
On Negotiating
The 110% Solution
The Terrible Truth About Lawyers: How Lawyers Really Work and How to Deal With Them Successfully
Hit the Ground Running: The Insider's Guide to Executive Travel
Staying Street Smart in the Internet Age
Never Wrestle with a Pig: And Ninety Other Ideas to Build Your Business
For more BIG ideas on business get my article "Voice Mail Can Be Your Buddy" Send a blank eMail to the MailTo:VoiceMail@BigIdeasGroup.com
If you take my advice and listen to Mark McCormack for the first time, I would like to hear your opinion and reaction. MailTo:Mike@BIGIdeasGroup.com
©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com
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I had a pProfessor in College assign WTDTYAHBS as required reading. I never looked back and as such have had an invisible edge over ost of MBA-touting peers ever since.
I count Mark McCormack as one my most powerful mentors and a Patron. I have learned more from him than I can ever repay.
The kicker is: I never met him.
tom barnett said...
August 5, 2008 at 5:01 PM