Writen by LM Foong

In my previous article entitled: Implementing TQM, Who drives TQM initiatives piblished on [May 19, 2006 04:07:21 pm]. I mentioned on the role of the CEO of the company who implement TQM and CEO of Baldirge winners who are successful implementing TQM in their companies.

What is Malcom Baldrige and is there any similarity with TQM? Well, there are many common management principles between the two. To appreciate that, readers is encouraged to understand the core values and concepts, its Assessment Criteria and its assessment approach. I have worked with several companies who have adopted the Baldrige Criteria and assessment as a benchmark. For the purpose of this article, I will outline the Eleven Values and Concepts and the Seven Categories of Baldrige Criteria

Criteria for Performance Excellence Goals

Baldrige Criteria are designed to provide organizations an integrated approach in persuit of performance excellence that results in:-

  • Delivery of ever-improving value to customers, contributing to marketplace success
  • Improvement of overall organizational effectiveness and capabilities
  • Organizational and personal learning

The Eleven Core Values and Concepts

The Malcolm Baldrige Criteria are built upon eleven sets of interrelated Values and Concepts. They are those embedded beliefs and behaviors found in high-performing organizations. They form the foundation for integrating key business requirements within a results-oriented framework that formed the basis for action and feedback. The Eleven Values and Concepts are listed below:-

  1. Visionary Leadership
  2. Customer-Driven Excellence
  3. Organizational and Personal Learning
  4. Valuing Employees and Partners
  5. Agility
  6. Focus on the Future
  7. Managing for Innovation
  8. Management by Fact
  9. Public Responsibility and Citizenship
  10. Focus on Results and Creating Value
  11. Systems Perspective

These Core Values and Concepts are embodied in Detail Baldrige Criteria which are grouped into Seven Categories as follows:

  1. Leadership
  2. Strategic Planning
  3. Customer and Market Focus
  4. Information and Analysis
  5. Human Resource Focus
  6. Process Management
  7. Business Results

In summary, having understood the Value and Concepts and Baldrige Criteria, leaders of company would have a better idea TQM success may be represented by Malcolm Baldrige Assessment. The assessment would report both Strengths and Area for Improvement. It is a value-added feedback for organization to move forward. My next article will share some case studies on Baldrige Assessment for several companies



All rights reserved. This article is written by the author based on his practical application experience. All definitions and interpretation of terminology are his point of view and has it has no intention to conflict with experts in similar topic. The author holds no responsibility for the use of this article in any way.


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Resource Box: About the Author, LM Foong

The author provides consulting services specializing in TQM Implementations in manufacturing and service sector. He provides facilitation workshops and hands-on application in Cost Reduction and Productivity Improvement projects. He publishes TQM articles, ebooks, case studies, trainer manual and presentation slides. Please click To View Free TQM articles or Please Visit my Web Site for other TQM related matters


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