Writen by Raji Vinod
As your website grows in terms of attracting more footfalls, generating more business, and providing more content; it will demand more time and attention from you to continue performing. As a businessperson, it is advisable that you concentrate on your core competency, which is the reason why you created the website in the first place.
It would be a strain on your time to continuously work on adding new content and design to your website. It will eat into the time that you would otherwise devote to activities such as building customer leads, obtaining orders, executing orders, coordinating with suppliers, etc. In short, it could affect your bottom-line. In order to avoid such a scenario, it is recommended that you employ the services of a websolutions provider, someone who knows his work. It could even be the person who has been hosting your website till now.
As the size of the database increases, so will the efforts required in managing it. A professional websolutions provider will be best placed to decide everything including the size of images that will load quickly, the best design to provide your website with the most appealing look, how to best ensure compatibility across browsers, adding meta tags to the title and keywords to ensure better indexing with the search engines. Professional webservice providers will also provide you with valuable suggestions and inputs based on their experience and expertise. This will help in ensuring that the pages load quickly and are structured in a manner to ensure clear viewing on different browsers and resolutions. Ease of navigability, addition of any multimedia features such as flash to enhance the user friendliness and appeal of the website are some of the important features that a webservice provider will help you with. It would be very difficult for a businessperson to juggle both sales as well as taking care of the website. Given that there are so many variables involved and the technology keeps getting better and cheaper everyday, outsourcing of your website creation, development, and hosting is a very good idea. If all the aspects of webservice can be trusted to a single webservice provider, then it is even better as the provider can holistically view each aspect before taking a decision. It will also work out to be much cheaper.
The outsourcing of the servicing and hosting of your website is to be preceded by a clear understanding on your part on what you would like achieve by opting for outsourcing.
The following points can be considered.
· Your exact requirements, in terms of the look of the website, utility features such as Flash, Java applets, the level of visibility that you want on the search engines, etc.
· The periodicity of executing each activity, for example the frequency of adding new content, checking for broken links and freezing on the deadlines for completion of each activity.
· The cost of completing the project. Outsourcing the job to experts will always work out to be cheaper.
Breaking down your objectives into manageable portions will help you to execute each portion fast and also to understand the implications of its actual use on the overall effect of the website.
Author has been doing freelancing for many years, and can be reached at FreelanceFree.com. You can bid on unlimited projects for free and post unlimited projects and match them against freelancer portfolios.
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